5.29.2012

Rethinking Training

Over the past few weeks, I read a few articles that really impacted how I think about training for VDC, or for any transfomative technology and process.

Habit Loop
A few weeks ago, I discussed how the "habit loop" could impact BIM adoption. It's continued to take up brain space as we intensify internal training efforts.

It isn't enough to consider "traditional practices" as the habit to change; we need to break it down further. For example: referring drawings, doing a hand takeoff or issuing an RFI. I'm still thinking through the cue, reward and routine for each of those things - trust me, I'll let you know when I figure it out.

However, we did make one change to our monthly training program based on the concept of changing a habit. Rather than having a 'Navisworks training' session, for example, we're training based on problem-solving. We start by presenting an example of a small, but frequent issue that comes up on jobsites (i.e. needing a dimension). We then walk through the technical steps (regardless of software) needed to resolve the issue.

Besides monthly training sessions, we are scheduling 20 hour boot camps for our operations team, spread over a period of a work week. Each boot camp has a specific focus: digital mock-ups, data extraction, coordination, etc.

An improvement. But then...I read this post on daily practice, by Jeff Goins which led me to Jack Cheng's 30 minutes a day.

Daily Practice
Basically, brief daily practice is better than weekly (or monthly) intensives. Cheng backs it up with Pimsleur's 1967 "A Memory Schedule" which I opted not to read. (afterall, Cheng summarizes the paper in the graphic below).
Source: Jack Cheng (jackcheng.com/30-minutes-a-day)


















At first I was thinking about daily training for our team (supers, PMs and modelers alike). Should we (and could we) email out a quick daily training exercise, one that could be completed anywhere? Maybe. But, it seems that Cheng and Pimsleur suggest a schedule that requires less frequency - as long as it is spaced properly. (So maybe I do need to read the full Pimsleur paper for proper timing?)

Cost of Training (An Aside)
Training is an investment. We do all of our VDC training internally, so there is prep time (combination of IT and VDC), class time (trainer & attendees), and then follow up (VDC and attendees). Although I don't get push back on setting up trainings, it is nice to know that science backs up the value of training. According to "The Shadow Value of Employer-Provided Training" (which I found via HBS), "employer-provided training has the same effect on job satisfaction as a 17.7% net wage increase".

Regardless, it seems like the Pimsleur training method would cost less to implement than a daily, weekly or even monthly training program.

A New Approach to Training 
I am still a little fuzzy on combining these concepts, but right now, I'm picturing something like this:

  • Organize training based on tasks, similar to our monthly sessions and bootcamps
  • Set a training schedule that mimics Pimsleur's methods. Assuming the initial interval is likely less than day, 12 week training for a task could look like this: 
    • Week 1: 4 hour session on Monday; 2 hours Tuesday and 4 hours on Friday
    • Week 2: 2 hour session on Tuesday
    • Week 3: 2 hour session on Tuesday
    • Week 4: 2 hour session on Thursday
    • Week 5: no training
    • Week 6: 2 hour session on Tuesday
    • Week 7: no training
    • Week 8: 2 hour session on Tuesday
    • Week 9 : no training
    • Week 10: 2 hour session on Tuesday
    • Week 11: no training
    • Week 12: 2 hour training session on Friday

At this point, another training session wouldn't be necessary until Week 15.

I still have a lot to think about with training, but as always, would appreciate any feedback on my thoughts and this approach various thoughts on this. How do you train now? Is it effective? Really? (How do you measure effectiveness?) If you could start over, how would you train?

5.10.2012

Are We Approaching BIM Adoption Correctly?


Charles Duhigg’s February article How Companies Learn Your Secrets includes a number of fascinating (I think) threads:
  • Consumer “predictive analytics”
  • Habit loop
  • Behavioral changes and marketing

I am completely stuck on the concept of the “habit loop”. Duhigg blogs frequently on the habit loop, describing it as a cue à routine à reward. In this article, Duhigg discusses how it impacted Febreze’s marketing strategy, which tried to create a new habit of daily Febreze use:


Initial Failure
Cue
Bad odor (i.e. cigarette smoke)
Routine
Spray Febreze
Reward
Odor eliminated
The campaign failed. Harvard Business School researchers worked with the Febreze team to identify and correct the problem. In short, they initially missed a key logical progression:
  1.  People become immune to “their” bad odors
  2. The reward doesn’t matter if they can’t smell the initial bad odor

Observations uncovered an existing cleaning routine that Febreze could connect to.


Cleaning Routine
Second Campaign
Cue
Notice mess
See cleanliness
Routine
Straighten mess
Spray Febreze
Reward
Admire cleanliness
Enjoy fresh scent

At first I wasn’t entirely clear why I was so stuck on this anecdote. Then, in a blinding flash of the obvious, it hit me. Process innovation, my role, my team’s role, centers on changing routines. We typically don’t use the term “routine”, but that’s exactly what it is. Now for the next step: better understanding the routines that we believe VDC can improve.